Category Archives: Stuff That Matters

Breast Cancer: More Than Just A Pink Ribbon

October has come and gone and while the topic of breast cancer begins to fade out of the spotlight it becomes even more important to keep the conversation going.


How about the fact that every 23 seconds someone in the world is diagnosed with breast cancer, and every 69 seconds someone dies from breast cancer. Or that 1 in 8 U.S. women will develop breast cancer over the course of her lifetime. Let’s think about that for a second. That means if I line up my mom, my grandmother, my two sisters, my girlfriend, her mom and sister and just one of my best friends it is almost guaranteed that one of these women in my life will be diagnosed with breast cancer. That’s insane. No wait, that’s terrifying and I challenge you to think about breast cancer in the same way. Go ahead, write down on a piece of paper the 8 most important women in your life and tell me… is it acceptable that anyone of these women are diagnosed with breast cancer? I didn’t think so.

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